About Us

We use our agency services for our own businesses and can apply our experiences and expertise to yours.

Can your agency do this? 

Create

We’re award-winning creators

We tell stories through video and dynamic advertising creative that engages audiences across genres on screens big and small.

Monetize

We turn impressions into dollars

Using our own sites and channels, distribution network and full-service growth agency, we turn more than 1 Billion monthly impressions into results and revenue for our partners and clients.

Distribute

We establish a connection with consumers

Video can be viewed across many platforms, in different media, in-home or on the go, and it’s our job to find the views across our vast O&O and distribution network.

Optimize

Everything we do starts with data 

We meticulously experiment, track results and iterate to optimize performance for our partners and clients.

Lineup

Loren Wilson, CEO

Loren is a veteran of the Internet advertising industry has spent the last eighteen years involved in building consumer-facing applications, monetizing page views and working with publishers. He brings extensive start-up experience and leadership to his role as CEO of Answer Media.

Previously, Loren was part of the management team at iModules Software, a start-up SAS technology provider that sold to private equity and later with Litmus Media, online publishing and advertising start-up that saw tremendous growth under Loren’s leadership and was acquired by Inuvo (AMEX:INUV) in 2006.

Loren received a B.S. in Business Administration with a concentration in Advertising from The University of Kansas.

Matt Brummett, CRO

Matt has spent the last fourteen years building, developing and managing online advertising businesses. A career-spanning paid search, affiliate marketing, display advertising, and video, he has both helped build multiple start-ups through acquisition and held leadership roles at the corporate level running legacy businesses. Prior to Answer Media, Matt was a co-founder of CoreCPM, an early RTB advertising platform that eventually merged with Answer Media. In his role as CRO, Matt leads all revenue generation and operations that support the Answer Media products and brands.

Matt received a B.S. in Journalism with a concentration in Public Relations from Kansas State University.

Ryan Riggin, CMO

Ryan is a veteran of the Ad Tech industry. He founded Measure Media in 2014, a Marketing Optimization company that recently merged with Answer Media.

Previously, Ryan was the CMO/CIO for John Galt Refining, LLC. The company operates a network of industry-leading e-commerce retail brands, and precious metal exchange websites, that are all powered by the proprietary GoldExchange technology. Ryan and his team grew the company from a small startup to just under $5m in revenue in less than 3 years.Prior to John Galt Refining, Ryan was Senior Vice President of Marketing at Inuvo Inc. (AMEX: INUV), where he led Corporate Marketing and Product Strategy. He joined Inuvo, Inc. through the acquisition of Litmus Media, Inc. where he served as Director of Advertising Products.

Ryan received a B.S. in Journalism with a concentration in Advertising from The University of Kansas and an M.B.A from Baker University.

Casey Murawski, COO

Casey is a veteran of the internet advertising industry having spent fifteen years focused on PPC and Display Advertising. Casey began his career in 2002 at search & tech startup, Landing Media, LLC where he was responsible for the management of millions of dollars in monthly online ad spend. In 2005, Casey shifted to PlattForm Advertising as a Senior Interactive Digital Media Buyer. While at PlattForm, he led the team’s innovation and mobile efforts.

In 2009, Casey founded CoreCPM – A startup focused on the development and implementation of a proprietary Real-Time-Bidding (RTB) platform, allowing scalability through algorithmic bidding for in-house display campaigns. CoreCPM would later merge assets with Answer Media.

Casey received a B.F.A. from Utah State University.

Eric Keith, President SpaceMob Studio

Eric has been producing film, TV and short form video content for the past fifteen years as well as being involved as a Business Executive in the areas of media and digital advertising. The combination of business acumen, his creative eye and film background positions Eric uniquely in the digital media space and in his role leading the SpaceMob Studio business.

Eric has received executive/ graduate certificates from Harvard Business School, a Business Foundations Specialization from the University of Pennsylvania–the Wharton School, is a member of the Producers Guild of America (PGA) and the Academy of Television Arts & Sciences (Television Academy).

Breanne Zapien, VP Business Development

Breanne has built her career around her passion for technology and content creation. She believes in innovation and continuing to iterate on the status quo. She continually stays abreast and participates in the latest technologies and advances in the industry to find solutions that make sense for businesses. 

Breanne has a long-standing entrepreneurial spirit and has been involved in many business ventures along the way. She previously founded her own digital marketing agency focused on helping businesses migrate into the digital space and build a strategy for their online presence. 

Breanne received a  B.A. in History Reseach with an emphasis on Research methodology from Columbia College.

Danielle Bourassa, VP Partnerships

Danielle has spent her entire career working with publishers to help them monetize page views, searches, and data. She began her career working as a publisher network manager with Destination Weddings Travel Group and later transitioned to business development roles with LeadFlash, Commission Junction and Inuvo. Most recently, before joining Answer Media, Danielle played a key role in building out an extensive publisher network for Inuvo’s syndicated search network. At Answer Media, Danielle is focused on managing the relationships with new and existing publishers and helping them achieve lasting success.

Danielle received a B.S. in Communications from Worcester State College.

Omer Latif, President Yield Nexus

Omer is a serial entrepreneur and investor with a solid track record and diverse background. His mathematics, economics and experience working with digital publishers to drive profits lends itself well in leading the Yield Nexus business. Omer focuses much of his efforts on driving growth through building autonomous advertising technologies.

Previously, Omer was an investment banker working for some of the largest firms at the time including Citigroup, Salomon Smith Barney and Lehman Brothers.

Omer received a B.A. in Economics/Econometrics from the University of California, Irvine.

Albert Yu, VP Yield Nexus

Albert is a mathematician, innovator, operator and entrepreneur who does a lot of the dirty work in the trenches of the Yield Nexus day-to-day operations.

Albert has worked in the advertising tech and media space for more than twelve years. His experience spans many areas of business, such as financial analysis and marketing, and several areas of the industry, including domain marketing, search advertising, app monetization, and video.

Albert earned his BA in Mathematics and Economics from UC Santa Barbara.

Jon Fizette, Senior Director

Jon plays a key role in managing the day-to-day media operations at Answer Media working with internal teams and external partners to optimize, enhance and grow monetization across all of our publisher partners.

Jon began his media career working at multiple ad agencies helping clients build strategic communication plans and come up with innovative ideas for building their brands.

Jon is involved in many charitable organizations and current sits on the Advisory Board for Social Heart, a non-profit organization with the goal of building a stronger community through large and small fundraising events.

Jim Passantino, Project Manager

Jim is a 15 year veteran of the mobile & digital app space He brings his experience at Sprint to help our clients with e-commerce and mobile conversion optimization solutions.

Jim earned his B.S. in Business Administration from The University of Kansas.

 

Melissa Witt, Marketing Director

Melissa is a rock star digital marketer and works remotely from somewhere. We don’t really know where. Her husband is in the Air Force and they move a lot. Thank you, Randy, for your service!

Melissa earned her B.S. in Exercise Science/Business from Western Kentucky University and an MBA from Union University.

What We Believe

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