We promote differently
Using trusted voices to target unique audiences for your brand is an amazing marketing strategy, but organizing and maintaining an effective influencer program is time-consuming and difficult.
In order to nail the content, the process matters. It’s a lot of little details. Although the process flow looks fairly simple, the Answer Media team knows how many things go into even one influencer partnership, let alone multiple. There’s a lot of negotiation as well as reiteration to get the agreed content perfected. We have mastered the process and can allow your team to focus on the bigger picture strategy.
We find you the right influencers for the job at hand and look for those that can turn into long-term partnerships. We find opportunities to grow these strategic relationships and help you get the most out of your assets. We organize all created assets from influencers, as well as work alongside the media buying team to ensure necessary access if set for ongoing usage.
Fundamentals – establish a brand process & communications
No matter how we find your influencers or what social platform they focus on, you need brand consistency. Expectations start with the brand from the start.
We establish a branded campaign brief, strategy documents, sign up forms, landing pages and more all within the client’s brand standards.
We establish a branded campaign brief, strategy documents, sign-up forms, landing pages, and more all within the client’s brand standards.
Before we look for an influencer, we want to understand who we need. By working closely with your marketing and media buying teams, we answer several key questions. THEN we move into the recruitment and negotiation stage to find the perfect creators.