This page contains information on how Answer Media uses cookies in its advertising business, what kind of data we store, how to switch cookies off in your browser and some useful links with some of our partners to opt-out of any traffic they do now or in the figure. If it does not provide the information you were looking for, or you have any further questions about the use of cookies across our web properties or with our network ads, please email and we’ll get back to you within 72 hours.

How does Answer Media use cookies?

Seeing a video player on a website or an Answer Media video or display ad may generate cookies in the following ways:

Anonymous analytics cookies

Third-party advertising cookies

Anonymous analytics cookies

When you see an Answer Media video player, software provided by another organization generates an “anonymous analytics cookie”.

These cookies can tell us whether or not you have visited a site or have seen an ad before.

Your browser will tell us if you have these cookies and, if you don’t, we generate new ones.

We cannot use these cookies to identify individuals. We use them to gather statistics, for example, the number of visits to a page. We anonymize the IP address such that we cannot use them even in our analytics services to ever use them to track an individual.

We primarily use Google Analytics and Quantcast for this purpose, looking at general statistics, and have links below with instructions on how to opt out of tracking on both.

Third-party advertising cookies

All of the advertisements you see through our video player or through Answer Media partners are provided by other organizations. Some of these organizations use their own anonymous cookies to track how many people have seen a particular ad, or to track how many people have seen it more than once.

The companies that generate these cookies have their own privacy policies, and we have no access to read or write these cookies. These organizations may use their cookies to anonymously target advertising to you on other websites, based on your visit to a particular website. We’ve made the best effort to make sure our immediate partners are following best practices associated with the GDPR.

Other third-party cookies

On some ads or creatives, other organizations may also set their own anonymous cookies. They do this to track the success of their application, or to customize the application for you. Because of how cookies work, our website cannot access these cookies, nor can the other organization access the data in cookies we use on our website.

How does Answer Media/Rocket Yield use geo-information?

Every time you see one of our video players, we make a call out to a geo-targeting service specifically so we know which country you’re making a request from. That isn’t stored anywhere, we make a call out each time and use your IP address to determine the country, we include that in the request to our player without any personal information associated with you so that we can target specific outstream ad providers to your region, or usually so we can prohibit certain providers from certain regions for commercial or legal reasons.

Does Answer Media store any personal information like name or IP address?

No, not for those that we don’t have direct relations with that have given us personal information for us to contact them or create accounts for them in our system.  Our server logs are removed after 15 days. No other personal information is stored. We ensure that the IP addresses are anonymized, preventing them from being used in our analytics services or for tracking individual users.

For our direct partners and contacts, we do keep email addresses, names, and some phone numbers associated with your login in our account system.

You’ll be prompted to accept cookies and we’ll have a separate privacy policy specifically in our accounting portal associated with users that log in.

How do I turn cookies off?

It is usually possible to stop your browser accepting cookies, or to stop it from accepting cookies from a particular website. However, we cannot tell if you are signed in without using cookies, so you would not be able to post comments.

All modern browsers allow you to change your cookie settings. You can usually find these settings in the Options or Preferences menu of your browser. To understand these settings, the following links may be helpful, or you can use the Help option in your browser for more details.

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari web and iOS

Opting out of data collection for Advertisers and Third-Parties if you’re in the UK: and or everywhere else.

Opting out of Quantcast analytics collection: 

If we have a data breach that impacts your data, we’ll email a link to the incident report and notify all of the user accounts impacted within 72 hours. That incident report page will be updated with the most relevant data in a timely matter and will contain time and details, what the exposure was, how it was blocked and what steps we’re doing to mitigate any future situations.

If you do have any questions or concerns associated with this privacy policy or data protection, please email


Work With Us

Let's connect to find how we can work together.