Creative

We design differently

Content is key. The funnel is hardly a funnel anymore in this omnichannel reality of online shopping. We build ads for the right customers, at the right time, for the right platform. And we do it quickly.

Our experienced team understands how to develop and iterate on content rooted in strategy and data. We pair our eye for design with an analytical lens. We make adjustments and edits and perform A/B tests in real-time to maximize results.

A good Ecomm team is positioned to be nimble, iterative, and collaborative. We get it. We understand the need to move quickly and get things done in real-time to keep you ahead of the trends and make more money.

Fresh creatives for Ecommerce brands

Creating content assets is one thing–from internal teams to external influencers and consumers. But once you have that content, how are you ensuring you are maximizing its value across your entire marketing strategy?

We meet you at your current stage and take you to your desired destination with highly effective ad campaigns that drive conversions.

We can help you start from scratch to build your brand’s image library or repurpose existing assets into fresh converting ads.

VideoMosh

Our creative solution to provide you with ads that convert. We can help you start from scratch to build your client’s image library or repurpose existing assets.

Product Demo

|

Testimonials

Educational

Comparision

Influencer + UGC

The Why

Animations

Behind the Scences

Funnel - Is hardly a funnel anymore

Build ads for the right customers at the right time that match the platform you’re in.

Your message and timing matter. Depending on where that person is in the purchasing funnel, you may speak to them in a different way.

Customers

People who have purchased from you before. How do we get them to purchase again? How do we ensure they are happy and will tell their friends? What products have they purchased? What other products would they like/need?

Leads

Potential customers who have inquired but have not yet purchased. 

What questions do they still have? What are their objections? Have we connected? 

Your Solution Aware

These potential leads know about your brand and that your brand is a possible solution.  What questions do they still have? Is there urgency? Why should they buy from you over other similar solutions? 

Other Solution Aware

This potential customer knows they need a solution and they know of other solutions out there, but they don’t know about you! Make an introduction. Show them who you are and what you can offer. Show them how you can help and why you are an option.

Problem Unaware

This potential customer might not be looking for a solution because they might not be aware they even have a need. Therefore they may not realize there is a solution for them. And they may not be aware that you offer solutions for this problem. 

How can you educate them on their problem? Why should they listen to you? How can you show a solution? And that you are that solution? 

Creative Brand Direction + Design

Example:

  • Answer Media will provide creative direction for your brand image, assets, and collateral.
  • We will provide cohesive messaging & branded assets for use on social, digital channels, and offline events and promotions.
  • We will create processes, direction, and organization for brand assets.
  • We will work with your brand Partners/Vendors to communicate cohesive brand design.
"
Case Study

Problem: Didn’t have a solution for scroll-stopping ad content that we could update regularly to ensure we were maximizing the campaign budget.

Hypothesis: By investing time in creating engaging ad creatives we would see a better return on ad spend.

Test: Signed client up with our VideoMosh service. Our team creates updated creative assets to be used in ad campaigns. We will test creatives in a cold traffic campaign.

Iterations: Cost per click and click-through rates improved greatly. Would we see the same in an engagement campaign? Test again. 

TRAFFIC CAMPAIGN TEST #1

FACEBOOK CPC AVERAGE BEFORE

FACEBOOK CPC AVERAGE AFTER

95% lower than Facebook’s average traffic campaign CPC

FACEBOOK AVERAGE CTR BEFORE

FACEBOOK AVERAGE CTR AFTER

115% higher than Facebook’s average CTR

NOTES:

VideoMosh creative helped this traffic campaign bring over 30,000 new people to the site.
The engagement campaign generated nearly 1.2M impressions. Over 155k people watched at least 75% of our video ad creative. 

ENGAGEMENT CAMPAIGN TEST #2

FACEBOOK AVERAGE CPM BEFORE

FACEBOOK AVERAGE CPM AFTER

114% lower than Facebook’s average CPM

FACEBOOK AVERAGE CPE BEFORE

FACEBOOK AVERAGE CPE AFTER

113% higher than Facebook’s average CPE

UPDATE:

Our current campaigns receive new ad creative on an ongoing basis. Our bottom-of-funnel campaign ROAS has an average of $8.67 over the last 9 months since we started the program.  
Additional Bonus* – Ad Assets do not go to waste once they are swapped out. These creative assets are used ongoing on product pages, emails, landing pages, sales collateral, and more. 

VideoMosh Subscription: $2k/month

"

The numbers speak for themselves

Behind the scenes, all the pieces work together.

Cue the Inspirational Music

Let's Go!