Retention
We re-engage differently
You already have a happy base of customers who love your brand. Make sure they’re feeling the love back.
We ensure you have retention plans in place to re-engage previous customers and inspire greater brand loyalty. By nurturing this essential audience, we’ll help you to maximize profit and increase customer LTV.
Missed Opportunities
Trends missed, dormant social accounts, inconsistent messaging, assets misplaced or underleveraged, testimonials forgotten…without someone watching and planning ahead, this will happen.
Without a central eye, you are missing potential sales
Executing an effective strategy across multiple channels is tough. Every platform requires different formats and in order to be effective, content must look native to the platform itself. Our process allows for a big-picture view all the way down to the tiniest details.
Content is created, organized, reformatted, and resized to get the most out of your assets. The entire strategy is consolidated into a central calendar, providing a holistic view of the complete picture at any point, including social media, email, blog, and website updates.
Example Engagement: Customer Content Strategy and Communication
- Answer Media will create and deploy email communication campaigns, website popups, and list management. This includes concept, art direction, design, copy and testing.
- We will organize and optimize your brand’s CRM and customer segmentation.
- We will maintain and optimize existing email campaigns and popup email capture based on a prioritized list of campaigns/workflows.
- We will provide landing pages and additional lead capture forms for in-person event customer capture campaigns.
Case Study
Problem: 90k Subscribers, No list segmentation.
Hypothesis: By Segmenting our list we can provide more relevant content to the right audience.
Test: Segment the list and see if we can improve open and click rates.
OPEN RATE AVERAGE BEFORE
CLICK RATE AVERAGE BEFORE
OPEN RATES AVERAGE AFTER
CLICK RATE AVERAGE AFTER
UPDATE:
Due to the improvements we saw, we began helping the customers self-segment upon sign-up and added a preferences center within our emails so users can updates whenever they want.
The numbers speak for themselves
Behind the scenes, all the pieces work together.
Cue the Inspirational Music
