Everything we do starts with data.
Our philosophy is to treat the client’s money as if it were ours. As a result, we’re meticulous when it comes to tracking performance and understanding where the money is spent while also understanding what is happening with your users.
We start every client engagement with an analytics project. This gives us a stack of tools to measure what’s happening with your media budget, run data-informed experiments, and gain insights into how users experience your product.
We offer these specific services:
1. Analytics Audits
Struggling with understanding user behaviors, tracking campaign attribution, measuring ROI? We’ll conduct a full audit of your analytics stack and make sure the tools you’re using support your growth model. You’ll get a specific set of recommendations on what data you should be looking at, tools to use, and how to implement them.
2. Pixel & Event Tracking Implementations
Once your Analytics strategy is in place, we’ll help you build it out. We help you set up ad tracking pixels, build and segment audience data, track user event data and create dashboards to measure performance.
3. Qualitative UX Research
We love quant. But Qual is equally important. Every one of our UX & Conversion Optimization engagements includes a qualitative component. We implement tools like Hotjar to gain insights into how your users behave. Using those insights we develop a framework for running a series of Experiment Sprints to increase your conversion rates.