It’s generally accepted across the industry that Ads.txt is a great solution for publishers to protect their inventory and for advertisers to access inventory they expect to buy. However, great solutions often times come with great sacrifices, many of which fall squarely on advertisers in the case of ads.txt.

A recent study from Google, Amobee and Quantcast that examined Ads.txt data, indicated there were 57 times more video ad callouts from publishers across three participating DSPs compared to the actual, legitimate inventory. Continue reading on