There has been some good investigative reporting recently within the digital media industry uncovering schemes of publishers buying sketchy traffic to increase page views, the layers of opaque fees charged to advertisers by their DSPs and the limits being pushed by otherwise good publishers to deliver on ad budgets.

The standard industry reaction to these stories have ranged from “truly alarming” to “unbelievable” even though it should not be all that surprising these things are happening. It’s good to see some light shed to expose schemes and bad players, but it’s even more alarming that these practices are truly “alarming” at all. Continue reading on